Globalization is here. Be ready.
To succeed as a multinational enterprise, your company must speak the language of international business. It’s not English, German, or Chinese. It’s a language of its own, made up of the patterns and theories behind international business transactions.
Global integration is taking place at a fever pitch. At the same time, the levels of worldwide economic instability are increasing. In IB 505, you’ll learn the foundations of navigating this volatile, fast-paced environment by developing specialized, in-depth management tools.
You’ll encounter the various transactional components that distinguish international business from domestic enterprise.
- Trade barriers
- Trade and foreign direct investment
- Determination of foreign exchange rates
- International corporate strategies
- Economic integration
- Effects of government policies on global business
You’ll acquire foundational knowledge of the geographic, economic, and political factors necessary for understanding international business while analyzing the major centers of international business and existing patterns of trade. You’ll see many of the underlying economic forces that shape and structure the international business transactions of firms and discuss the major theories that explain and predict trade.
International investment comes in different forms and you’ll define those forms and identify the economic rationale that underlies foreign direct investment. You’ll also become familiar with the practical aspects of the foreign exchange market.
- Currency price determination
- Roles and activities of international banks
- Use of spot and forward markets in international trade transactions
- Capital market issues
As you look at international strategic management, you’ll understand the strategy formulation and implementation process as well as the development of strategy at the corporate, business, and functional levels.
Entering into global markets is achieved through various modes and you’ll gain insight into the advantages and disadvantages of each one. You’ll explore the factors that differentiate international and domestic marketing as you discuss basic international marketing strategies, weigh standardization against customization, and examine each marketing mix component in depth.
Expand Your Knowledge
To supplement content covered in this course, you’ll stay up-to-date on current international business trends by reading a number of relevant newspapers and websites.
- New York Times and/or nytimes.com
- Wall Street Journal and/or wsj.com
Explore this and more in IB 505.
Sample Course Topics
- An Overview of International Business
- Global Marketplaces and Business Centers
- International Trade and Investment
- Foreign Exchange and International Financial Markets
- International Strategic Management
- Strategies for Analyzing and Entering Foreign Markets
- International Marketing
What You’ll Learn
Through IB 505, you’ll learn to navigate the complex global economic landscape.
- Understand the growing field of international business, the economic, social, and political environments of international trade and multinational corporations.
- Master basic international business terminology in terms of business theories, alternative business policies, and applications to a variety of applied business settings.
- Understand the fundamental international institutions and agencies that impact international business.
- Have the knowledge and skills to analyze fundamental international business issues.
Feel at home with doing business abroad. For more information about The University of Scranton’s online Master of Business Administration degree, request more information or call us today toll-free at (866) 373-9547.
The content presented on this page is representative information for example purposes and is subject to change as course and student needs change over time.