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MBA Business Analytics Careers

According to MarTech, the digital universe has 2.7 zettabytes of unstructured data in need of analysts to sift through and uncover insights.1 In the U.S., spending on big data projects in 2018 was projected to reach $114 billion.2 Plus, with continuing trends like artificial intelligence, multi-cloud strategies, natural-language processing, and data quality management, we can expect career opportunities to grow for data analytics professionals.3

The U.S. Bureau of Labor Statistics projects double-digit employment growth for management analysts and market research analysts from 2016 to 2026,4,5 with employment growth projections for operations research analysts reaching as high as 27 percent between 2016 and 2026.6

Typical Business Analytics Careers for MBA Graduates:

  • Management Analyst
  • Market Research Analyst
  • Financial/Credit Analyst
  • Business Analyst
  • Marketing Manager
  • Business Intelligence Analyst
  • Data Analyst

Annual median pay for a career in data analytics can range from $82K to $114K,4-6 with marketing managers making a median annual salary of $132,230.7 Job growth and the median salary for business analyst positions are largely dependent on the rate of growth of the industry you're in.

Industries Increasingly Shaped by Big Data8

  • Health Care
  • Retail
  • Construction
  • Banking
  • Transportation

Take the Next Step

Enhance your career with the convenience and flexibility of an online MBA with a specialization in Business Analytics from The University of Scranton. Request more information or call us at 866-373-9547.

We also offer these career-related resources exclusively to our students:

The Gerard R. Roche Center for Career Development helps students with career decisions that are consistent with their unique talents and aspirations. The center is in constant conversation with recruitment partners and focuses on two different areas for student success: preparation and opportunities.

The team of professional counselors work directly with students to provide individual and group counseling services (in person, Skype, or via phone). Students can receive assistance with resume writing, interviewing, and job search techniques. Students and alumni can access job postings by employers looking to hire Scranton alumni. Other resources include:

  • The Vault: A comprehensive online resource library for industry and employer research, rankings, internships, and job postings. Most popular - their guidebooks! Students can download the books free!
  • Big Interview: An online mock interview tool allows students to practice their interview skills at any time. Students have access to a database of questions with feedback provided by a contact in their network (alum, colleague or career counselor). This also helps students feel more comfortable in the virtual interview environment.
  • Handshake: This tool can help you make the most of your future career choices. Handshake allows students to interact with the over 5,000 employers connected with The University of Scranton. Handshake is your hub for finding jobs, internships, career-related events and content tailored to fit your needs and interests!

Students and alumni may contact the Center for Career Development directly at (570) 941-7640 or


  1. Karr, D. (2017, January 15). Big Data Brings Marketing Big Numbers. Retrieved January 14, 2019, from
  2. Business Analytics Career Paths - A Practical Guide for 2018. (2018, April 30). Retrieved January 14, 2019, from
  3. Durcevic, S. (2018, November 27). Top 10 Analytics & Business Intelligence Trends for 2019. Retrieved January 14, 2019, from
  4. Management Analysts. (2018, April 13). Retrieved January 14, 2019, from
  5. Financial Analysts. (2018, April 13). Retrieved January 14, 2019, from
  6. Operations Research Analysts. (2018, April 13). Retrieved January 14, 2019, from
  7. Marketing Managers. (2018, April 13). Retrieved January 14, 2019, from
  8. Matthews, K. (2018, August 13). 5 Industries Becoming Defined by Big Data and Analytics. Retrieved January 14, 2019, from